I believe we all need to take an active role in making our world more sustainable. As a business angel, I have the opportunity to invest in innovative ideas that have the potential to make a significant impact on the world. This morning I was a guest in the Danish Radio program ‘Guld & Grønne Skove’ [directly translated: Gold & Green Forests] to discuss how to validate investments from a sustainability perspective. There are some interesting findings in the UK research conducted amongst 65 BA suggesting that there is not a conflict in green investment and in ROI, since those angels who invested solely in green/clean tech gave a higher weighting to economic motivations and lower weightings to altruistic and hedonistic motivations.
If you want to listen in, here’s a link to the program
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